Today the band announced their headlining tour of the US and Canada.
To see it all with our own eyes and to meet some of the families while overwhelming at times it was also a reminder to us and hopefully to all of you that while there is suffering there is also hope, resilience and strength around every corner all over the world.” We travelled down to Kentucky from Toronto in March. When we discussed how we wanted to visually portray this song the story of Mayfield immediately came up. The Mayfield community has shown hope and resilience in the face of unimaginable devastation. Barry lives 2 hours to the north of Mayfield and when the tornado struck he not only knew people directly affected but days later found photos and debris in his own backyard hitting, in more ways than one, close to home. It also speaks to the human condition to push forward and put one foot in front of the other even when you wake up and your world is turned upside down. The band shared, “Lifetime is about loss. Watch the music video, directed by Jon Vulpine who also directed the band’s recent “So Called Life” below. This hit home for the band, as guitarist Barry Stock lives in the area, and band taped the music video for the song in the town to raise awareness and funds to help them rebuild. The music video was filmed in the town of Mayfield, KY, which was devastated on December 10th, 2021 when an EF4 tornado tore through Western Kentucky. Today, Three Days Grace share their new music video for “Lifetime” off their forthcoming seventh studio album, EXPLOSIONS out May 6th via RCA Records.
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